Compensation for this post was provided by inkl. Opinions expressed here are my own.
Front page news used to be important. However, in the rush to position themselves as viable online services, many news publishers diverted resources toward gossip journalism, in-your-face advertising and even clickbait articles. The concept of newsworthy journalism and commentary has become clouded. Serious readers are often left out in the cold or diverted to pulpy headline articles about funny cats, dogs and babies at the expense of major world events. The time is right to introduce inkl, the noise-free news service that delivers only important news and information provided by the world’s leading news publishers.
By the year 2000, major newspapers had started grappling with the inevitable transition toward online publishing. Resistance from within the industry was strong, especially among ageing chief editors and business owners, but the push by savvy young entrepreneurs continued unabated. The writing was on the wall, and the new technology was ultimately embraced as the way forward. The next step was to create a profitable business model without sacrificing quality.
Newsflash: Real News is Back
Old habits die hard, with the financial bottom line dictating terms. Tabloid style journalism won the day and front page news is now often a melting pot of frivolous escapism and stories with no quality or depth. But many of us still appreciate real news and the ability to access it without first wading through a pile of trash. What to do?
inkl has heard the call loud and clear, providing both free and premium services suited to every type of reader. In fact, even the inkl Premium Unlimited Service, which garners all the top news from around the world, costs far less than a traditional newspaper. Imagine: all the biggest news easily accessed on one site. That’s inkl, with features including:
- Email editions with headlines delivered straight to your inbox
- Editors Picks from the most reputable news services
- No ads, clickbait or mundane gossip
- Browsing privacy assured
- Deeper story perspectives supported by the best editorial staff
The Noise-Free News Revolution
Much of today’s online media, including some prominent news agencies, are nothing more than weapons of mass distraction. Browsing intentions may be noble, but it doesn’t take much to lure many of us toward scandal, gossip, potential monetary gain or the latest swimsuit calendar. If left unchecked, our browsing habits lead us to become victims of social engineering on a mass scale, intended to dumb-down and control the reading/viewing audience.
inkl is a noise-cancelling news service giving preference to real newsworthiness. The revolutionary inkl platform is a return to the genuine article, where news value is ascertained by actual relevance, and publishing success results in further in-depth investigation of important news stories. Compare this to many online news services that seem intent on gaining ‘likes’, ‘shares’ and smiley faces instead of delivering real news.
The importance of Avoiding Distractions
Recent studies conducted at the University of California found that people who are easily interrupted by technology score around 20 percent worse in standard cognition tests. A second study found that many students are unable to concentrate for more than two minutes before being distracted from studies by online diversions or social media. Similar statistics apply to the workplace, where the proliferation of computers and technology present new challenges to employers hoping to increase productivity. inkl is the one-stop solution; saving time, providing resources and encouraging well-informed profitability.
The world’s best newspapers are represented on inkl. Major partners include:
- The Washington Post
- Bloomberg Business
- The Sydney Morning Herald
- The Times of India
Choices Made Easy
Instant communication courtesy of the internet means that news gets to us fast, wherever we are. inkl appreciates the need for speed, incorporating a supremely efficient ‘Lightning View’ for super-fast article loading. The platform can be further tailored to facilitate shortcuts to favourite topics and exclusive content.
inkl has rejected the faceless and impersonal nature of news reporting in favour of a customisable experience. It includes a customer care ‘Concierge Service’, enabling delivery of the latest news exactly when and where you want it. It’s true that times and news delivery methods have changed, but inkl has repositioned the reader on the same page, while simultaneously emerging as a leading publisher of breaking news and high-quality commentary.