Purchasing a car is a little like playing poker. The dealer won’t reveal all his aces at once, and neither should you. Negotiating the best price is a matter of balancing your requirements against the dealer selling points. Make sure you keep a few aces up your sleeve for negotiation, and only make your final offer when you are exactly sure what you are paying for.
A savvy customer will be mentally prepared and sharp prior to setting foot inside the automobile showroom. Sales is psychology in action, and car dealers are experienced analysts looking to find a way to steer negotiations to a profitable conclusion. By utilising a few strategies you can control the negotiation from start to finish.